From the idea to the update that follows launch: the seven steps of an app project, how long each one takes and what we expect from you.
4 weeks or 8 months: an app's timeline depends less on the code than on the stores, integrations and decisions. The benchmarks, and how to read a schedule.
A gym app is not a coaching app, and the difference decides your margin: what you sell in the app determines whether Apple and Google take a commission.
A basement, a boiler room, a building site in a dead zone: that is where your app has to work. Here is how we design a real offline mode, and what it costs.
A real estate app does not replace your business software: it extends it into the field. Features, integrations and budget, profile by profile.
A hotel app is not there to be downloaded. It is there so that the second stay is booked with you, not with the OTA. Here is how to build it for that.
A rejection costs five days on average. Here are the nine causes that come up most often, and how to eliminate them before you submit.
The worst-framed technical debate in mobile. We give our real decision criteria, project by project — not a religion.
