We open up our quotes and explain what really makes the price of an app vary, item by item.
Three ways to get an app built, three very different risk profiles. The right choice depends less on budget than on what you can’t afford to lose.
Three quotes, prices that differ by a factor of three, and no way to compare them. Here is the grid we would hand to a client who is not choosing us.
A gym app is not a coaching app, and the difference decides your margin: what you sell in the app determines whether Apple and Google take a commission.
An e-commerce app does not replace your website: it serves your best customers. Here is how to tell whether you have enough of them for it to earn more than it costs.
A basement, a boiler room, a building site in a dead zone: that is where your app has to work. Here is how we design a real offline mode, and what it costs.
A marketplace is not an e-commerce site with several sellers. It is a problem of other people’s money, trust and liquidity. Here is how to solve it in the right order.
A health app doesn’t cost more because of the code. It costs more because of three regulatory frameworks you need to identify before the first mock-up.
A real estate app does not replace your business software: it extends it into the field. Features, integrations and budget, profile by profile.
A hotel app is not there to be downloaded. It is there so that the second stay is booked with you, not with the OTA. Here is how to build it for that.
An ordering app costs about as much as a few months of commissions. You still need to know what you are buying, and when it pays for itself.
“Let’s start from scratch” is the most expensive decision in the industry. Here is when it is justified — and when it is not.
An agent that really acts on your systems has nothing to do with an assistant that answers. The safeguards change everything.
When publishing takes three hours and only one person knows how, it isn’t a technical detail: it’s a business risk.
The real tiers by type of site, the breakdown item by item, and the annual costs nobody tells you about.
Accessibility is no longer a good intention: it is an obligation that now extends to the private sector. Here is the real scope and the fixes that matter.
An AI bill that runs away is almost never a pricing problem. It is a design problem.
20 to 30% of the budget can be covered by existing schemes. You still need to know what is really eligible.
Headless is not always the right answer. The criteria that matter when it is the marketing team who will publish, not the developers.
An internal assistant costs far less than you might think. Here is what makes the budget vary, and how to work out whether it is worth it.
An unmaintained app becomes unpublishable within 18 to 24 months. Here is what this always-forgotten budget really covers.
The GDPR is not a legal document to append: it is technical decisions to make during development.
Half of your users leave before understanding what your app is for. That is an onboarding problem, not a product problem.
Ten well-written pages beat sixty pages of lists. Here is the structure that produces comparable quotes.
A fast site does not win rankings by magic. But a slow site loses them. Here is where to focus the effort.
Fixed price is not safer, time and materials is not more expensive. What matters is who bears the risk, and who pays for it.
A rejection costs five days on average. Here are the nine causes that come up most often, and how to eliminate them before you submit.
Plugging a model into your PDFs takes a day. Getting reliable answers takes six weeks. Here is what happens in between.
Microservices have sunk more startups than competition has. Here is how to choose an architecture that will not punish you in eighteen months.
Everyone knows you should "build an MVP". Almost nobody knows what to cut. Here is our prioritisation method.
A developer costs the company nearly double their gross salary. Here is the complete calculation, and the tipping point.
A poorly chosen design system costs more than it brings in. The five signals that show the time has come — and what to build first.
The classic scenario: a gorgeous new site, traffic cut in half. Here are the five phases that prevent it.
80% of enterprise AI projects fail at the POC stage. Here is the method we use to be among the 20%.
The worst-framed technical debate in mobile. We give our real decision criteria, project by project — not a religion.
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