Restaurant app cost: ordering, click & collect and loyalty
10 min read
Key takeaways
- A professional brochure site built on an existing base is the most economical tier.
- A bespoke site with an original design costs more, depending on the number of page templates.
- A serious e-commerce site needs a bigger budget, which climbs quickly with integrations.
- Content — copy, photos, translations — accounts for 10 to 20% of the budget and is almost never priced.
- Plan an annual budget for recurring costs (domain, hosting, updates), not including further development.
The website market is the most opaque in digital. The same brief gets quotes that range from one to ten, all sincere, because they do not describe the same work.
Here are the tiers we offer and observe in 2026, with what each one really contains. At our agency, every tier is offered at low prices, with a free quote within 24 hours.
The four tiers
| Type of site | Timeline | What it covers |
|---|---|---|
| Brochure site on an existing base | 3 to 6 weeks | Customised professional theme, 5 to 15 pages, form, basic technical SEO |
| Bespoke site | 8 to 14 weeks | Original design, carefully worked site structure, animations, performance, structured content |
| E-commerce | 10 to 20 weeks | Catalogue, payment, delivery, stock management, customer accounts, connection to management software |
| Bespoke platform | 4 to 10 months | Authenticated areas, industry-specific features, integrations with the information system |
These tiers correspond to work done in France, with a single point of contact and a site that you own.
The benchmark: always ask how many working days lie behind a quote: that is what reveals how serious the estimate is. A bespoke site "in 5 days" does not exist.
Where the money goes on a bespoke site
| Item | Share | Detail |
|---|---|---|
| Strategy and site structure | 8 – 12% | Workshops, page structure, URL naming plan |
| Design | 20 – 28% | Art direction, mock-ups, mobile versions, light design system |
| Integration and development | 35 – 45% | Page templates, animations, forms, back office |
| Content | 10 – 20% | Writing, migration, photos, translations |
| Technical SEO and performance | 6 – 10% | Structure, tags, structured data, speed |
| Testing and go-live | 5 – 8% | Browser testing, redirects, going into production |
The "content" item explains the largest number of delays. A site ready in eight weeks often waits another three for its client's copy. If you do not have a team to produce it, have it priced: it is more economical than postponing a launch that has already been announced.
What really makes the price vary
The number of page templates, not the number of pages. Fifty product pages on the same template cost barely more than ten. Five pages with five different layouts cost five times as much.
Multilingual. Allow 15 to 25% more for a second language: structure, URL management, alternate tags, and the translation itself. A third language then costs far less than the second.
Integrations. Connecting to a management tool, a CRM, booking software or a stock system: each connection represents between two and fifteen days depending on the quality of the available documentation.
The level of animation. A sober, fast site costs markedly less than a site with animated scrolling. This is not a value judgement: it is design, development and optimisation time.
Migrating what exists. Migrating a site with ten years of history requires a full redirect plan — a subject we cover in our article on redesigning without losing traffic. Allow three to eight days for a medium-sized site.
The recurring costs nobody mentions
Every yearRecurring costs to budget for on a professional site
10–20%Of the budget goes to content, rarely priced in the quote
15–25%Extra cost for a second language
The detail, on a standard professional site:
- Domain name: a few tens of euros a year.
- Hosting: from a few hundred euros a year to more, depending on traffic and the type of site.
- Certificate and security: often included, sometimes charged.
- CMS and plugin updates: an annual budget to plan for, or your own time.
- Backups and monitoring: a small annual budget.
- Third-party services: form tool, search engine, chat, audience measurement.
A professional site left unmaintained for two years becomes vulnerable and slow. This is not a sales threat, it is the normal behaviour of software connected to the internet.
How to read a website quote
Three questions reveal everything.
- "Who owns the site at the end?" You must be able to leave with the code, the content and the domain name. If the answer is vague, the question of price becomes secondary.
- "Is content included?" Copy, photos, translations. The answer must be in writing, not spoken.
- "What happens after go-live?" Warranty, fixes, maintenance, training for your team. A site delivered without any transfer of skills is a site you will not be able to keep alive.
A website is not a purchase, it is a subscription in disguise. The only choice you have is who pays for upkeep: you, through a budget, or your visitors, through slowness and broken pages.
Our recommendation by tier
- Small budget: start from an existing base, take care over the content, and keep some margin for upkeep. A simple, fast site beats an ambitious unfinished one.
- Mid-range budget: bespoke becomes relevant. Invest first in the site structure and the content, then in the design.
- Beyond: treat the project as a product, with phases, indicators and an identified team on your side.
Describe your project to us in a few lines: we will send back a free, reasoned quote within 24 hours, with the detail of each item and what is not included.
Sources
- Article L131-3 - Code de la propriété intellectuelle (in French) — Légifrance
